NCAA’s March Madness basketball tournament has officially tipped off and sports fans across the country are glued to their TVs and mobile devices to keep up with all the action. With so many March Madness games to watch this month, mobile technology is critical in helping fans keep up with all of the games.     According to a recent CEA report, Sports and Technology Study V, more than one third (37 percent) of sports fans say they intend to watch March Madness live on TV or online. One third of tablet owners (33 percent) and one third of smartphone owners (35 percent) reported they will be using their mobile devices to follow the NCAA basketball tournament...

Today is the first day of spring, and as spring break approaches, many Americans are setting off on vacations and new adventures, and more often than not, their consumer electronics (CE) devices go with them to entertain, assist and solve problems. Cameras, e-readers, GPS devices and smartphones are obvious spring break essentials. But there are other products that can also be marketed as vacation must-haves. Let’s look at several types of devices that may not be obvious vacation necessities, but can be part of a successful spring break. Chargers: Encourage spring break shoppers to use solar products to charge their CE devices in the sun while at the beach. Products like the Nomad...

CE retailers, move your gaming gear front and center on store shelves and parents, hide your wallets, because it’s Teen Tech Week (March 10-16). Sponsored by the Young Adult Library Association, Teen Tech Week is designed to teach teens to be competent and ethical users of technology, especially in libraries.   While librarians showcase the latest tech gadgets and online resources for responsible computing (think homework help and digital literacy), retailers and manufacturers can take this opportunity to focus on what teens say they want most: gaming, computing and wireless products.   According to CEA’s 9th Annual Teen CE Holiday Purchase Patterns Study, 19...