Seeing Double

March 25, 2014
One screen is never enough, and eight out of 10 people agree that sometimes there is something more to be seen while watching tv. here are the stats to explain the “who,” “how,” “why,” and “what” of our second screen experiences. we already know the answer to “when.”     Sources for all charts: CEA, NATPE, Second Screen—Creative Opportunity or Technological Imposition? and Follow the Eyes—The Second Screen and the Future of TV Viewing Related: Market Beat, The Rise of TV's Second Screen

Stats and Facts: Multi-Channel Retail Alignment

February 10, 2014
Consumers today use multiple channels to shop. Tech retailing now is a synthesis of bricks, clicks and apps distilled into an omnichannel approach. By aligning different channels, companies can deliver what CEA ’s research shows consumers want: a better link between the online experience and the physical store.   Market Background Total Factory Sales of Consumer Electronics (billions)     Satisfaction Customers are satisfied with their in-store and standard website experiences, while mobile falls short. The physical store excels at providing ...

The Connected Home Makeover

December 24, 2013
Many homes today are getting a technology facelift, adding connected devices like smart thermostats, programmable security and sprinkler systems, structured wiring solutions and energy-efficient lighting systems, among other installed technologies. Programmable thermostats are now in 42 percent of U.S. homes, according to a survey conducted by CEA of online U.S. adults. CEA’s Adoption and Usage of Home Automation survey found that the number of homes with installed programmable thermostats jumped seven percent between 2012 and 2013.   CEA’s study looks at how consumers are learning about new in-home solutions that make daily living easier. For retailers, the message is...

Mobile Devices in the Wild

October 10, 2013
With their large, vibrant displays, tablets are more likely to be used for entertainment purposes at home than out and about, according to CEA’s recent study A Tale of Two Techs: Smartphone and Tablet Adoption and Usage. The report found that 95 percent of tablet owners say they use their devices at home, while only 16 percent use them in outdoor spaces like parks, and 12 percent use them while commuting via public transportation. When it comes to using apps, tablet owners report that their primary activity is playing games; number two is watching TV shows or movies.   Consumers rely on their more nimble smartphones to take their shows (podcasts and apps) on the road. Some...

In-Vehicle Tech Shifting to Factory-Installed CE

August 12, 2013
Sales of cars and trucks are once again revving up after sharp declines during the recession. In-vehicle technology shipment revenues are gaining market share in the automotive electronics category driven by factory-installed systems in vehicles. Connected car features like advanced precollision technology, lanekeeping assistance, blind spot monitors, rear cross traffic alerts and cruise control are now more seamlessly integrated within the car. In 2013, vehicle OEM revenues should account for about 78 percent of shipment revenues in the in-vehicle technology market...

Connected and Smart

January 06, 2013
Recent industry research conducted in partnership with the Continental Automated Buildings Association (CABA) measured consumers’ levels of concern with energy usage, as well as their habits of monitoring and measuring electricity usage. The research shows an opportunity for innovative technologies to help automate the process and save consumers money on energy usage. All stats from CEA Market Research Related: Market Beat: Invigorate Smart Home Opportunities