January 06, 2013
Like many entrepreneurs, David Berman thinks that his new company is pretty darn special—and for good reason. Affectiva, the small company that Berman heads, makes use of wireless wrist-pad bio sensors, tiny webcams and unique facial recognition software to track and measure the changing emotional states of people. Depending upon their needs, the firm’s clients and customers can then use this valuable information in a variety of different ways, ranging from communicating more effectively with children with autism to marketing products more powerfully to consumers to teaching heart...