From Al Baron, Product Line Manager, Polk Audio:
"CEA's reports provide trending data and allows us to track our sales performance compared to the industry. Why would we rely on anecdotal information to judge our category sales trends when actual data exists? We can purchase several reports covering all the relevant audio categories for a fraction of the cost of point of sale data."
From Dan Sandon, Director, New Market Development and Research, Dual Electronics Corp.:
"The [CE MarketMetrics] program has been a very valuable and cost effective business intelligence tool for us. It helps us to know how our market activities compare with the industry, and gives us important insights into the sales trends in our product categories. Our executive team places a high value on this information."
From Karl Bearnarth, Senior VP Corporate Marketing, JVC
"The CE Market Metrics date provides us the timely reports to help identify trends in the industry as well as define new market segments help us plan our future business. Their Custom View online tools allows us to create a dashboard of custom generated reports that meet our specific needs and helps us reduce the time generating reports each month. Combined with other reports on customer and retailer insights available at CEA we are able to get a 360 degree view of each industry segment."