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Analyst Team

Steve Koenig, Director

Steve Koenig is the Director of Industry Analysis at the Consumer Electronics Association (CEA). Koenig directs the CE MarketMetrics program, overseeing all strategic and operational aspects of the service. He also directs CEA's semi-annual CE Industry Forecast.

As part of the market research team at CEA, Koenig supports CEA's consumer research initiatives, from study design to data analysis. He is a frequent speaker at CEA conferences and other industry events; and serves as a media spokesman for the association.

Background:

Koenig brings 15 years of analytical and writing experience within the CE industry to his position and was recently named to Dealerscope magazine's 40 Under 40 list of industry executives. Prior to joining CEA, he worked as an analytic consultant for comScore Media Metrix and earlier as technology industry analyst and account manager at The NPD Group/PC Data Inc. In addition, Koenig was a senior editor at CMP Media's former Computer Retail Week. He also worked at ARS Inc. as a competitive analyst focused on the IT industry. A native Texan, Koenig holds a bachelor's of business administration in marketing from the University of North Texas. He currently resides in Fairfax, VA.

Chris Ely, Manager

Chris Ely is a Senior Manager, Industry Analysis for the Consumer Electronics Association. He helps manage the CE MarketMetrics program and conducts industry analyses and forecasts on a host of topics pertaining to the industry.

Background:

Prior to joining CEA, Ely was a Research Analyst for Widmeyer Communications where he conducted public opinion polls and research analyses for Fortune 500 companies, professional associations, government and non-profit organizations. Before Widmeyer, Ely served as a Business Analyst for MCI for five years. At MCI he analyzed performance trends and conducted consumer research studies for a brand portfolio that generated over $800 million in annual revenue. Ely has also held research positions at the National Association of Broadcasters and the American Bankers Association.

Ely graduated with a bachelor's degree in German and political science from Earlham College and holds a master's degree in international studies from the University of Denver.

Sean Murphy, Senior Account Manager

Sean Murphy is a Senior Manager, Industry Analysis for the Consumer Electronics Association. He helps manage the CE MarketMetrics program and oversees the relationships with its associated clients, as well as conducting industry analyses and forecasts.

Background:

Prior to joining CEA, Murphy was an Account Manager for The NPD Group, where he managed an account base comprised of top IT and CE companies representing over one million dollars in annual revenue. In addition to supervising all aspects of these relationships, he also contributed monthly analysis focused on the wireless networking sector. Before NPD, Murphy worked as an Executive Assistant to Steve Case at America Online. At AOL he managed the production of a monthly newsletter that analyzed key company issues in conjunction with the CEO and top executives.

Murphy graduated with a bachelor's degree in English from George Mason University, and holds a master's degree in English literature — also from George Mason University. He has contributed freelance writing, including music, book and movie reviews as well as restaurant reviews to a variety of publications.

CE Market Metrics

The CE Market Metrics program helps companies successfully measure sales performance, plan for the future by tracking consumer technology product sales and gain access to forecasts and reports covering over 50 product categories.

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