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Thanksgiving marks the start of the holiday shopping season. Is your business ready? Overall holiday spending is expected to increase 11 percent this year and spending on consumer electronics (CE) gifts is also likely to increase, according to the Consumer Electronics Association's (CEA) 19th Annual CE Holiday Purchase Patterns Study.

Consumer electronics continue to be among the most wanted gifts this holiday and are expected to account for nearly a third of all gift spending.
  • On average, consumers plan to spend $1,634 overall this holiday, up 11 percent from last year.
  • Consumers plan to allocate $842 from their overall budget towards gifts, up nine percent from 2011.
  • Consumers plan to spend $252 on CE this year, on par with last year’s number of $246, and three in four (76 percent) of gift giving adults plan to purchase CE products as a gift this year.
CEA's Market Research team has been connecting with consumers to take the pulse of the marketplace this holiday shopping season, starting on Black Friday and on through the weekend. We'll share the ongoing results of our research right here. You can also take part in our Black Friday Recap and Final Holiday Outlook webinar at 2 p.m. ET on Tuesday, November 27 to get a complete rundown of where CEA sees the holiday shopping season heading. And remember, the complete 19th Annual CE Holiday Purchase Patterns Study report is available free to CEA member companies at Non-members may purchase the report for $699 at the CEA Store.

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