Digital Answer Man Tour: Educating Consumers and Showcasing Members' CE Products
75 Cities In 52 WeeksThroughout the year, CEA's Digital Answer Man, Jim Barry, highlights members' products on national and local TV and radio news broadcasts, network morning shows, specialized programs and daily newspapers. The CEA media tour, featuring Jim Barry and Jack Wayman, raises consumer interest about new products, helps drive consumers to retailers and positions CEA as an information source for the media. The tour travels to the top 75 media markets, from Portland, Maine to Portland, Oregon, where Jim and Jack showcase the latest and greatest products from CEA members. Recent coverage highlights include: CNN Headline News,
Business Week,
U.S. News and World Report, and the
New York Times.
Get InvolvedThe CEA media tour is ongoing throughout the year. CEA members can add their products to the tour at no charge. To have your new product showcased in the media tour, contact
Jennifer Samuels.