FOR RELEASE

Contacts:

Jeff Joseph tel: 703 907-7664 e-mail: jjoseph@CE.org

Kristina Taylor tel: 703 907 4326 e-mail: ktaylor@CE.org

CONSUMER ELECTRONICS ASSOCIATION OFFICIALS AVAILABLE FOR COMMENT ON THE CALIFORNIA ENERGY COMMISSION'S NEW MANDATORY STANDARDS IMPACTING CONSUMER ELECTRONICS
Industry Evaluates Regulations' Economic and Technical Feasibility As Well As Impact on Consumers and Innovation

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Arlington, Virginia

1/27/2006

WHAT:

Officials from the Consumer Electronics Association (CEA®) will be available for comment on the impact of the California Energy Commission's (CEC's) new Appliance Efficiency Regulations, which limit the energy use of several consumer electronics products.

At a workshop hosted by the CEC on Monday, January 30th, CEA and its members, representing both manufacturers and retailers, will urge the CEC to reconsider these regulations. Currently, the mandatory standards imperil product innovation and consumer choice, compromise the national Energy Star program, and threaten to hinder the digital transition and could actually increase energy consumption.

CEA believes that in justifying these regulations, the CEC relied upon estimates and findings with which CEA disagrees. As a result, the CEC's regulations for consumer electronics may not be cost-effective and in some cases are infeasible. This week, in response to the consumer electronics industry's concerns, the CEC will begin the process of reconsidering its mandatory regulations for consumer electronics.

WHERE:

CEC Committee Workshop on Appliance Standards, January 30th, Sacramento, California
• Contact Kristina Taylor at 703-907-4326 or ktaylor@ce.org to arrange an interview

WHO:

Available from the Consumer Electronics Association for comment on the CEC regulations' impact or background on the energy efficiency of consumer electronics:
• Doug Johnson, senior director, technology policy
• Brian Markwalter, vice president, technology
• Shawn DuBravac, economist

ABOUT CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,000 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA's members account for more than $125 billion in annual sales. CEA's resources are available online at www.CE.org, the definitive source for information about the consumer electronics industry. CEA also sponsors and manages the International CES - Defining Tomorrow's Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

Related attachments:
CONSUMER ELECTRONICS ASSOCIATION OFFICIALS