CEA's PARA membership division is the home for specialty audio-video dealers. PARA seeks to raise awareness of the specialty audio-video dealer channel throughout the CE industry and among consumers. PARA is a management resource for dealers, offering education and information sharing. 

PARA initiatives include:

• Create "PARA Dealer Difference" unique positioning statements to three target audiences: consumers, vendors, prospective dealer members
• Develop and launch a "PARA Education Series" of "portable" programming on various retail-related topics
• Develop an "Art of the Demo" repeatable presentation focusing on business opportunities afforded by new technology, such as gaming and/or IT/networking
• Sponsor six "PARA Survival Series" webcasts to be presented by The Retail Owners Institute; focusing on topics that help PARA dealers in a down economy
• Sponsor "PARA 24/7 All-Access" program giving CEA retail members access to all subscription services and resources provided by The Retail Owners Institute
• Sponsor PARA members-only resources
• Host a specialty audio and video dealer-vendor roundtable
• Deliver Professional Audio Video Specialist certificate program (study guide and tests) to retail salespeople
• Host 2010 International CES PARA Cocktail Party

See a full list of CEA initiatives.