Top Initiatives:
Promoting the Wireless Certification Program (WCP) - CEA's on-line wireless sales training program found at
http://www.CEknowhow.com/.
Distributing CEA's Wireless Communications Retailer Tool Kit - CD Rom featuring CEA's verious resources for the wireless communications retailer, from Market Research to our FREE on-line sales training.
Creating a "Survival Guide Version Two" - After the tremendous success of the original survival guide (Selling Wireless Successfully: The Retailer's Survival Guide (2004)) the WCD Training & Education Committee is working on a follow-up publication for established independent retailers. Expected launch date - January 2007.
Determining The Dream Wireless Retail Experience (A CEA Consumer Research Study) - the WCD Research Committee is working with the Market Research Department to field a survey to determine the dream wireless retail experience.
Developing a 2007 Independent Dealer Education Forum - The WCD is working with CEA staff on this new concept to create an event specifically for the independent wireless retailer.
See a full list of CEA initiatives.