In 1985 Gerson left his post at the industry newsletter Television Digest, to launch TWICE (This Week in Consumer Electronics), with publisher Richard Ekstract. He served as the founding editor and editor-in chief until his retirement in 2000. At TV Digest, Gerson developed his reputation for accurate and responsible journalism, and expanded on that at TWICE with insightful editorials that contributed to the growth of the industry. Prior to joining TWICE he was a frequent contributor to such other publications as Consumer Electronics Monthly, Autosound & Communications, Video Review and Economic Salon. He also authored two supplements on consumer electronics for Time magazine, made a number of network and local TV and radio presentations on the industry. Gerson holds a CEA Lifetime Achievement Award, the S. David Feir Humanitarian Award from the Anti-Defamation League, the RCA Color TV Pioneer Award, a Trade Publication Impact Award from GERS Retail Systems and is an original member of the Academy of Digital TV Pioneers.